Customer Focus

• Book Review: If Disney Ran Your Hospital
• Creating TRUST & Understanding Using Digital Body Language
• Do customers make purchasing decisions based on value or cost ?
• Future Think: Level 3 Relationships
• LEAN IN To Continually Improve Customer Value
• Leveraging Outcomes to Improve Product Evaluation
• Measuring the customer "experience"...
• Measuring the customer "experience"...
• Perils of Market-Driven Technology
• Positivity: A State of Mind
• Results vs. Outcomes in Education
• So, you've got customers, markets, segments...what's it got to do with EA ?
• Understanding What Customers Want