Selecting & Evaluating Great Ideas

Okay, so you’ve got tons of ideas, but which one do you pursue ?  How do you evaluate any one idea to determine if it’s going to work and (even if it does) whether it will be valuable to stakeholders and (especially) customers ? This is where concept development of ideas is a critical path exercise that needs to be done using a lightweight methodology (staff, budget, cycle time) to evaluate ideas worthy of inserting into operations and/or products. 

You’ll need a set of measures for evaluating ideas and a process for combining ideas into a larger more effective idea OR decomposing a large idea into more digestible component ideas. 

We will collaborate with your marketing, product design (including R&D) and technical teams to establish or extend your pre-lifecycle development efforts to: 

• Establish a process for identifying and prioritizing opportunity and selecting one or more ideas to help address the opportunity
• Evaluate the impact of the opportunity on strategy, execution, and operations
• Provide guidance for marketing on Go-2-Market planning and product development teams for product launch
• Establishing success criteria and scope planning to guide concept development
• Introduce separate funding models to support concept development
• Extend portfolio planning, governance, and measurement to manage and analyze concepts under development
• Provide roadmap of initiatives to implement the idea so it can become an innovation (delivering value for customers)